After a few years (well, about 40 between us when we last counted – gulp!) of working the corporate lifestyle, we (partners Andy Napthine and Alan Porter) feel that we know a thing or two about the consumer electronics industry. Mind you, that is not to say that we don’t want to learn more and it was with this in mind that we set up Napthine Porter Ltd.
As well as combining the latest techniques with the specialist skills necessary to promote our clients brands and products, we also enjoy getting under the skin of a product to unearth the hidden treasures that lead to additional coverage. Being gadget geeks, we genuinely enjoy working with the products we represent and love to talk to the people we work with, which makes for a more active, dynamic and rewarding working relationship.
Ultimately, we are committed to bringing our best to any project that is put in front of us – no matter how big or how small.
So that’s the company. Now meet the people.
Andy Napthine
A self-confessed gadget geek, Andy is the strategist in the group and enjoys getting to grips with the all-important detail to make the most of every campaign. His ability to spot and create opportunities has lead to significant coverage, and his easy-going nature backed up with vast industry knowledge enables him to forge strong relationships with both the media and within the consumer electronics industry.
With nearly two decades experience working for two of the UK’s most respected audiovisual brands (Denon and Bowers & Wilkins), Andy’s experience crosses sales, marketing and PR. It was during his time at B&W that he developed his PR skills, running extensive campaigns both in the UK and internationally that significantly lifted the brand’s profile. This invaluable experience gave Andy the skills to start his own PR business, which lead to him to form Napthine Porter with Alan a year later.
Being a musician at heart, Andy can often be found playing bass guitar in his band, out walking his dog with his family in leafy Surrey or hosting noisy dinner parties. With an eclectic music taste, Andy’s iPod is a bizarre mixture that he can never leave playing on random in public without receiving strange looks – you have been warned.
Get in touch: email Andy at andy@napthineporter.com or call 07920 425166
Alan Porter
Alan is driven by a passion for technology and a natural talent to grasp where and how products can fit into a market place. His combination of energy and tenacity often leads to extraordinary coverage and his ability to work with the media to create compelling features is exceptional.
Alan started his career in a Sussex seaside town working in an AV store as a Saturday boy. Soon he traded the relative calm of Worthing for the hustle and bustle of Tottenham Court Road in London’s West End where he polished his sales and negotiation skills.
Alan has since worked for some of the most prestigious brands in the consumer electronics industry. TEAC (Area Sales Manager), REL Acoustics (International Sales and Marketing Manager), Chord Electronics (International Sales and Marketing Manager) and DALI Loudspeakers (UK Market Manager) have all benefited from Alan’s experience and enabled him to hone his PR skills prior to setting up Napthine Porter.
Outside of work Alan has a young family that takes up most of his free time. He enjoys entertaining his friends with his culinary experiments and torturing them with his music taste. Alan devotes a lot of time in creating a definitive guide to pubs in and around the Bath area - still a work in progress.
Get in touch: email Alan at alan@napthineporter.com or call 07922 073208.
Dan George
Dan brings more than a decade of experience with Britain’s biggest technology publisher, Future Publishing, to Napthine Porter. Having successfully edited Hi-Fi Choice magazine for over four years, transforming the circulation of the title, he decided to put his extensive knowledge of publishing and the wider magazine environment to a new challenge.
After studying physics and psychology (because there were more girls), Dan’s career began in television at Time Warner’s CNN and MTV. During his tenure, a twenty-something, long-haired Dan (hard to believe now, of course) rubbed shoulders with TV stars and, more importantly, rock’s aristocracy; lunching with Ozzy Osbourne being a particular highlight.
Dan’s passion for audio, his publishing expertise and his CE market knowledge has seen him write for publications including Classic Rock and T3, and he regularly contributed to Britain’s biggest technology website TechRadar. He knows what makes what tech magazines and websites tick.
Based in rural Kent, Dan can be regularly seen throwing himself down the North Downs on one of his fancy mountain bikes, or heard murdering great rock songs on his Stratocaster. Some say he looks like Andre Agassi or Moby. We think it’s more Bert from Sesame Street.
Get in touch: email Dan at dan@napthineporter.com or call 07899 808918.
So that’s us and it would be great to hear about you. Drop us a line and let’s chat about how we can help expose and grow your business.